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Food Non-Fiction

Food Non-Fiction tells the incredible true stories behind food. We delve deep into the history and fascinating facts about the most famous and interesting foods. We look forward to taking you on this wild food journey, through history, and around the world.
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Nov 19, 2015

In this Food Non-Fiction podcast episode, we reveal how bacon became a breakfast food. In 1925, the Beech-Nut Packing Company asked Edward Bernays to help increase bacon sales. Why did they ask Edward Bernays? Because Bernays was a master of influencing public opinions. His campaigns increased smoking amongst women, the use of disposable Dixie cups instead of washable glass cups, and more. Back then, breakfasts were very light meals. For example, a breakfast could be a cup of orange juice, some coffee and a roll. So Bernays asked his physician whether a heavier breakfast would be better for the body, given the logic that the body needs to replenish energy lost during sleep. After his physician concurred with the idea, Bernays asked the physician to write to 5000 other doctors to get their opinion. Bernays then published the findings in magazines and articles, concluding that bacon and eggs would make a great healthy breakfast. He succeeded in increasing bacon sales.

References:

The American Table

Baltimore Post-Examiner

Bloomberg Business

Burpy

Daily Dawdle

Music Thanks to Looperman Artists:

Big Room Lead by djpuzzle
EDM Trap 808 by 7venth12
pop drums acoustic drumset 1 by martingunnarson
progressive house melodic synth for intro by capostipite
Lookin For This by FLmoney

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