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Food Non-Fiction

Food Non-Fiction tells the incredible true stories behind food. Every week, we pick a food topic and delve deep into its history and fascinating facts. We look forward to taking you on this wild food journey, through history, and around the world.
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Mar 10, 2016

In this Food Non-Fiction episode, we tell the incredible true story of the Tupperware Party. Every few seconds, someone somewhere in the world is hosting a Tupperware Party. In a world where everything is sold online, Tupperware sells their product through Tupperware Parties. If you haven't attended a Tupperware party, it's unlikely that you own actual Tupperware brand Tupperware. That's right - Tupperware is a brand. It's one of those brands, like Frisbee and Kleenex, with a name that has become synonymous with the product.

If Tupperware Parties didn't exist, it's possible that tupperware would not exist. And without tupperware, we might still be covering our dishes in shower caps. When tupperware first hit the market, it was a huge dud. Even with tons of marketing, the inventor, Earl Tupper, could not increase sales. However, while no one was buying tupperware from stores, people were buying tupperware from independent sales people hosting parties, utilizing the "party plan" sales method. This is because back when people were not familiar with tupperware, it had to be demonstrated for people to recognize what a great product it was.

Brownie Wise was a superstar at selling tupperware through Tupperware Parties. Earl Tupper hired her to create a sales force and she created a huge and loyal network of salespeople. 

Special Thanks To Our Interviewee:

Caroline Schoofs

Thank You To Looperman Artists for the Music:

Funky Guitar by Neems 1 by Neems

Bright Absurdity - Hip-hop Piano by JulietStarling

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